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How to Make it Real and Innovation Today
                         How software helps companies embrace change,
                            deliver smarter products and drive profit

                                     Hayden Lindsey
                         Vice President & Distinguished Engineer
             Enterprise Modernization, Modeling, Construction and Compilers
                                  IBM Rational Software




© 2009 IBM Corporation
IBM Rational Software Conference 2009


How does one change and improve?


                                                     How do we foster
How do we effectively       How do we manage                                How do we leverage
                                                     culture change to
 develop with teams       customized, outsourced                           automation to optimize
across 3 continents?                    Where do we start?
                           and packaged assets?
                                                   enable transformation
                                                                                resources?
                                                          to agile?




                                                                                                2
IBM Rational Software Conference 2009


Drive business innovation and reduce costs through measured
and continuous process improvement


Measured Capability                        Phase
      Start here!                            1
                                                   Establish business and operational objectives
Improvement
Framework
                                           Phase   Prioritize practices and define roadmap
Captures over 10 years of Rational           2
Empower teams to measure,
experiences in incremental adoption
 manage, and incrementally
 improve their80 IBM agiledelivery
   Used in over software projects          Phase   Accelerate adoption with tools and services
                                             3
 capability
    Used in conjunction with RUP,
    XP, Scrum and other processes
                                           Phase   Report, analyze and act on results
                                             4
    Demonstrated in the Rational Insight
    executive dashboard
                                                   Start next incremental improvement




                                                                                                   3
IBM Rational Software Conference 2009


Unifying platform: Jazz


Phases                                                  Phase                                          Phase
 1&2                                                      3                                              4




        Define objectives                                               Accelerate                                      Report, analyze
      and prioritize practices                                           adoption                                          and act




                                                              Requirements Configuration
                                      Your        Performance Definition &   & Change    Build
                                     existing     Management Management Management Management      Quality
                    Future         capabilities                                                  Management    3rd-Party
                     IBM                                                                                         Jazz
                  Capabilities                                                                                Capabilities
                                                            Best Practice Processes

                                                                                                       Administration: Users,
                   Collaboration                                                                         projects, process
                                        Presentation:                                        Storage
                                          Mashups           Discovery         Query




                                                                                                                                          4
IBM Rational Software Conference 2009


Phases 1 & 2: Deciding where to start
Establishing an improvement roadmap


   Executive Business Value Workshop
      Service offering to elicit business and operational objectives and delivery strategies


   SDLC Health Assessment
      Service offering that assesses current health of target projects and organizations
      Provides a measurable and incremental improvement roadmap


          Customer                       Operational
     Business Challenges                 Objectives                        Best Practices

                                   Improve business alignment          Requirements management
           Stay ahead                                                    Enterprise architecture
                                     Reduce time-to-market
       of the competition
                                         Improve quality               Consolidated multi-platform
                                                                              development
                                                                           Test management
                                Start small, add as needed


                                                                                                     5
IBM Rational Software Conference 2009


Phase 3: Improving development and business alignment
Requirements management, enterprise architecture
                                                  Decide which projects and
                                                     programs to pursue


                                                                          Financials
                                                                                             Assess impact of the business
    Define use cases and complete
                                                                                              changes to the architecture,
       prioritization for pipeline
                                                                                                 and define the projects
       and scope management
                                                                                              to achieve desired end state
                                                             Rational
                                                            Focal Point


            Rational                                                                                 Rational
          Requirements                                                                                System
                                                Effectively execute projects
           Composer                                                                                  Architect
                                               and programs with improved
                                                  visibility into outcomes


                      Scope, Tasks & Time

                                                           Rational Focal
                               Resources
                                             Integrated   Point for Project
                                               project
                                            management      Management
                                   Skills
                                                                                   Better alignment of enterprise objectives
                                                                                          and solution efforts can result in a
                                                                                        17% productivity improvement

                                                                                                                             6
IBM Rational Software Conference 2009


Phase 3: Reducing time-to-market and improving quality
Consolidated multi-platform development, test management
                                               Develop multi-platform
                                                 applications using
                                                   common IDEs


                                          Rational                  Rational
                                        Developer for              Application
          Elicit and drive evolving      System z                   Developer    Synchronize and manage test plans
       requirements into development                                               with evolving requirements and
                and test plans                                                         development activities


               Rational                                                                      Rational
             Requirements                   Continuously integrate code
                                        across multiple platforms, linking to             Quality Manager
              Composer
                                             requirements and defects


                                                    Rational
                                                  Team Concert

                                                        System z

                                                        System i
                                                    Distributed




  By reducing requirements rework,
  we cut costs up to 30%

                                                                                                                     7
IBM Rational Software Conference 2009


Phase 4: Report and analyze business results
                                               Rational
                                               Insight




          Integrated
           lifecycle
         intelligence




      Control
      Settings




           Better        Results




                                                          8
IBM Rational Software Conference 2009


Innovation today




                                        How do we innovate?




                                                              9
IBM Rational Software Conference 2009


We are on the verge of a new wave of innovation...




                                                                                   Smarter
                                                                                   Products
                                                                          IT
  Innovation




                                                                         and     Instrumented,
                                                           Oil, Cars   Telecom   interconnected,
                                                           and Mass              and intelligent
                                       Steel, Electricity
                                                          Production
                             Steam        and Heavy
                                         Engineering                             Building
                              And                                                blocks for a
                  The       Railways                                             smarter planet
               Industrial
               Revolution




                  1770        1830           1875           1920        1970          2010




                                                                                                   10
IBM Rational Software Conference 2009


…where embedded software becomes even more crucial
for product innovation and differentiation

                                                                               Aerospace and
           Electronics                        Automotive
                                                                                  Defense




    Apple’s iPhone is completely         90% of innovation is based           F-22 Raptor (2003) contains
    instrumented, with GPS               on electric and electronic systems   1.7 million lines of code
    positioning software that helps
    the device know where you are        80% of this innovation               F-35 Lightning II will have
                                         is based on embedded software        5.7 million lines of code


                       Key benefits
                         Create new opportunities        Enhance customer loyalty
                         Increase revenue / profit       Faster time-to-market



                                                                                                            11
IBM Rational Software Conference 2009


These smarter products will play a major role for enabling tomorrow’s
ecosystems, such as for smarter transportation




                    Government                    Enterprises
                    Authorities
                                                                                    INSTRUMENTED

                               Transportation
    Consumers                     System                             Geographies


                                                                                   INTERCONNECTED
                    Smarter                     Energy & Utilities
                    Products




                                  Communities                                        INTELLIGENT




                                                                                                   12
IBM Rational Software Conference 2009


...with a core foundation of software delivery offerings
that enable smarter products
   Rational DOORS Web Access
   Rational Rhapsody
   Rational Team Webtop
   Rational MCIF for Systems                                                           Smarter
                                                                                       Products
   Rational Focal Point
   Rational System Architect
                                               The Rational Software Platform for Systems
   Rational Team Concert
   Rational Synergy / Change                                                        Requirements Configuration
                                                            Your        Performance Definition &   & Change    Build
                                                          existing      Management Management Management Management      Quality
                                          Future         capabilities                                                  Management    3rd-Party
   Rational ClearCase / ClearQuest         IBM                                                                                         Jazz
                                        Capabilities                                                                                Capabilities
                                                                                 Best Practice Processes
   Rational Quality Manager
                                                                                                                             Administration: Users,
   Rational Build Forge                  Collaboration
                                                              Presentation:
                                                                                                                               projects, process
                                                                                                                   Storage
                                                                Mashups          Discovery         Query
   Rational Harmony

   Plus…


                                                                                                                                                   13
IBM Rational Software Conference 2009


Innovation journey continues
IBM Software Delivery Services for Cloud


Rational Software Delivery Services ON the cloud                             Product    Compliance
                                                                                                     Requirements Configuration
                                                                                                      Definition & & Change          Build
                                                                                        & Security   Management Management         & Deploy     Asset
                                                                            & Project                                             Management Management
                                                               Business    Management                                                                       Quality
 Turnkey Collaborative Application Lifecycle Management       Planning &
                                                              Alignment
                                                                                                      Best Practice Processes
                                                                                                                                                          Management


 solution for software and systems delivery
 Rational Team Concert, Quality Manager, Requirements
 Composer, Insight, and Build Forge hosted in the Cloud


Rational Software Delivery Services FOR the cloud
                                                                                                                                  IBM Smart Business
  Support WebSphere CloudBurst and IBM Smart Business                                                                                 Test Cloud
  Test Cloud
  Leverage Cloud resources with Rational Software Architect
  and Rational Build Forge
  Manage Cloud assets with Rational Asset Management,
  Quality Management and Tivoli Solutions




                                                                                                                                                                   14
IBM Rational Software Conference 2009




 Learn more at:
   IBM Rational software                                                     Ensure Web security & compliance                                       Rational trial downloads
   Rational launch announcements                                             Improve project success                                                developerWorks Rational
   Rational Software Delivery Platform                                       Manage architecture                                                    Leading Innovation
   Accelerate change & delivery                                              Manage evolving requirements                                           IBM Rational TV
   Deliver enduring quality                                                  Small & midsized business                                              IBM Business Partners
   Enable enterprise modernization                                           Targeted solutions                                                     IBM Rational Case Studies
© Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


                                                                                                                                                                                                15
IBM Rational Software Conference 2009


Phase 3: Deploying best practices and tools


                    BUSINESS DOMAIN                      DEVELOPMENT DOMAIN


                              Business
                              Planning     Analyst         Architect   Developer       Tester
                             & Alignment
              Business
              Executive



                               Product               Collaborative         Design
                              & Project                Lifecycle              &
               Product/      Management              Management          Development
           Project Manager


                             Compliance
                             & Security
             Controller




                                                                                                16
IBM Rational Software Conference 2009


Innovation is about taking deep insight to create new value –
for business and society




                                        Innovation resides at the
                                        intersection of invention and
                                        insight, leading to the creation
                                        of social and economic value.




                                                                           17
IBM Rational Software Conference 2009


IBM continues to invest in industry assets and frameworks
to help develop and deploy smarter products


               Industry Solutions
                                                    IBM Industrial Sector
             Composite Business Services
                   ISV Services
                                                    Industry Frameworks
                       Process Models
                        Data Models                  PDIF Product Development
          Industry Frameworks                        Integration Framework
              Open, Industry Standards
                                                     MIF Manufacturing Integration
                                                     Framework
          Business                    Business
         Integration                 Optimization
                            IT                       IIF Integrated Information
                        Operations
                                                     Framework
                SOA Foundation




                                                                                     18

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How to make_it_real-hayden_lindsey

  • 1. How to Make it Real and Innovation Today How software helps companies embrace change, deliver smarter products and drive profit Hayden Lindsey Vice President & Distinguished Engineer Enterprise Modernization, Modeling, Construction and Compilers IBM Rational Software © 2009 IBM Corporation
  • 2. IBM Rational Software Conference 2009 How does one change and improve? How do we foster How do we effectively How do we manage How do we leverage culture change to develop with teams customized, outsourced automation to optimize across 3 continents? Where do we start? and packaged assets? enable transformation resources? to agile? 2
  • 3. IBM Rational Software Conference 2009 Drive business innovation and reduce costs through measured and continuous process improvement Measured Capability Phase Start here! 1 Establish business and operational objectives Improvement Framework Phase Prioritize practices and define roadmap Captures over 10 years of Rational 2 Empower teams to measure, experiences in incremental adoption manage, and incrementally improve their80 IBM agiledelivery Used in over software projects Phase Accelerate adoption with tools and services 3 capability Used in conjunction with RUP, XP, Scrum and other processes Phase Report, analyze and act on results 4 Demonstrated in the Rational Insight executive dashboard Start next incremental improvement 3
  • 4. IBM Rational Software Conference 2009 Unifying platform: Jazz Phases Phase Phase 1&2 3 4 Define objectives Accelerate Report, analyze and prioritize practices adoption and act Requirements Configuration Your Performance Definition & & Change Build existing Management Management Management Management Quality Future capabilities Management 3rd-Party IBM Jazz Capabilities Capabilities Best Practice Processes Administration: Users, Collaboration projects, process Presentation: Storage Mashups Discovery Query 4
  • 5. IBM Rational Software Conference 2009 Phases 1 & 2: Deciding where to start Establishing an improvement roadmap Executive Business Value Workshop Service offering to elicit business and operational objectives and delivery strategies SDLC Health Assessment Service offering that assesses current health of target projects and organizations Provides a measurable and incremental improvement roadmap Customer Operational Business Challenges Objectives Best Practices Improve business alignment Requirements management Stay ahead Enterprise architecture Reduce time-to-market of the competition Improve quality Consolidated multi-platform development Test management Start small, add as needed 5
  • 6. IBM Rational Software Conference 2009 Phase 3: Improving development and business alignment Requirements management, enterprise architecture Decide which projects and programs to pursue Financials Assess impact of the business Define use cases and complete changes to the architecture, prioritization for pipeline and define the projects and scope management to achieve desired end state Rational Focal Point Rational Rational Requirements System Effectively execute projects Composer Architect and programs with improved visibility into outcomes Scope, Tasks & Time Rational Focal Resources Integrated Point for Project project management Management Skills Better alignment of enterprise objectives and solution efforts can result in a 17% productivity improvement 6
  • 7. IBM Rational Software Conference 2009 Phase 3: Reducing time-to-market and improving quality Consolidated multi-platform development, test management Develop multi-platform applications using common IDEs Rational Rational Developer for Application Elicit and drive evolving System z Developer Synchronize and manage test plans requirements into development with evolving requirements and and test plans development activities Rational Rational Requirements Continuously integrate code across multiple platforms, linking to Quality Manager Composer requirements and defects Rational Team Concert System z System i Distributed By reducing requirements rework, we cut costs up to 30% 7
  • 8. IBM Rational Software Conference 2009 Phase 4: Report and analyze business results Rational Insight Integrated lifecycle intelligence Control Settings Better Results 8
  • 9. IBM Rational Software Conference 2009 Innovation today How do we innovate? 9
  • 10. IBM Rational Software Conference 2009 We are on the verge of a new wave of innovation... Smarter Products IT Innovation and Instrumented, Oil, Cars Telecom interconnected, and Mass and intelligent Steel, Electricity Production Steam and Heavy Engineering Building And blocks for a The Railways smarter planet Industrial Revolution 1770 1830 1875 1920 1970 2010 10
  • 11. IBM Rational Software Conference 2009 …where embedded software becomes even more crucial for product innovation and differentiation Aerospace and Electronics Automotive Defense Apple’s iPhone is completely 90% of innovation is based F-22 Raptor (2003) contains instrumented, with GPS on electric and electronic systems 1.7 million lines of code positioning software that helps the device know where you are 80% of this innovation F-35 Lightning II will have is based on embedded software 5.7 million lines of code Key benefits Create new opportunities Enhance customer loyalty Increase revenue / profit Faster time-to-market 11
  • 12. IBM Rational Software Conference 2009 These smarter products will play a major role for enabling tomorrow’s ecosystems, such as for smarter transportation Government Enterprises Authorities INSTRUMENTED Transportation Consumers System Geographies INTERCONNECTED Smarter Energy & Utilities Products Communities INTELLIGENT 12
  • 13. IBM Rational Software Conference 2009 ...with a core foundation of software delivery offerings that enable smarter products Rational DOORS Web Access Rational Rhapsody Rational Team Webtop Rational MCIF for Systems Smarter Products Rational Focal Point Rational System Architect The Rational Software Platform for Systems Rational Team Concert Rational Synergy / Change Requirements Configuration Your Performance Definition & & Change Build existing Management Management Management Management Quality Future capabilities Management 3rd-Party Rational ClearCase / ClearQuest IBM Jazz Capabilities Capabilities Best Practice Processes Rational Quality Manager Administration: Users, Rational Build Forge Collaboration Presentation: projects, process Storage Mashups Discovery Query Rational Harmony Plus… 13
  • 14. IBM Rational Software Conference 2009 Innovation journey continues IBM Software Delivery Services for Cloud Rational Software Delivery Services ON the cloud Product Compliance Requirements Configuration Definition & & Change Build & Security Management Management & Deploy Asset & Project Management Management Business Management Quality Turnkey Collaborative Application Lifecycle Management Planning & Alignment Best Practice Processes Management solution for software and systems delivery Rational Team Concert, Quality Manager, Requirements Composer, Insight, and Build Forge hosted in the Cloud Rational Software Delivery Services FOR the cloud IBM Smart Business Support WebSphere CloudBurst and IBM Smart Business Test Cloud Test Cloud Leverage Cloud resources with Rational Software Architect and Rational Build Forge Manage Cloud assets with Rational Asset Management, Quality Management and Tivoli Solutions 14
  • 15. IBM Rational Software Conference 2009 Learn more at: IBM Rational software Ensure Web security & compliance Rational trial downloads Rational launch announcements Improve project success developerWorks Rational Rational Software Delivery Platform Manage architecture Leading Innovation Accelerate change & delivery Manage evolving requirements IBM Rational TV Deliver enduring quality Small & midsized business IBM Business Partners Enable enterprise modernization Targeted solutions IBM Rational Case Studies © Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 15
  • 16. IBM Rational Software Conference 2009 Phase 3: Deploying best practices and tools BUSINESS DOMAIN DEVELOPMENT DOMAIN Business Planning Analyst Architect Developer Tester & Alignment Business Executive Product Collaborative Design & Project Lifecycle & Product/ Management Management Development Project Manager Compliance & Security Controller 16
  • 17. IBM Rational Software Conference 2009 Innovation is about taking deep insight to create new value – for business and society Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value. 17
  • 18. IBM Rational Software Conference 2009 IBM continues to invest in industry assets and frameworks to help develop and deploy smarter products Industry Solutions IBM Industrial Sector Composite Business Services ISV Services Industry Frameworks Process Models Data Models PDIF Product Development Industry Frameworks Integration Framework Open, Industry Standards MIF Manufacturing Integration Framework Business Business Integration Optimization IT IIF Integrated Information Operations Framework SOA Foundation 18